CARLTON DRY INFOGRAPHICS


CLIENT: CARLTON DRY
THE IDEA SHED
ILLUSTRATION | INFOGRAPHICS
 Carlton Dry commissioned a series of 15 infographics to present key insights on youth trends in Australia, including employment, lifestyle habits, and media consumption. The goal was to transform raw data into engaging, easy-to-digest visuals aligned with Carlton Dry’s bold and playful brand identity.
 
MY CONTRIBUTION
• Designed 15 custom infographics with a focus on simplicity and clarity.
• Developed a cohesive icon set to represent key data points.
• Ensured all designs adhered to Carlton Dry’s brand guidelines while maintaining visual appeal.
• Delivered assets in PowerPoint format for seamless integration into presentations.

IMPACT
The infographics provided visually engaging data storytelling for Carlton Dry’s audience, making complex statistics more accessible and shareable across digital platforms.