Ben Sherman Ben Who? — Sarah Hansen Studio

BEN SHERMAN BEN WHO? ACTIVATION

CLIENT: BEN SHERMAN (AU/NZ)
TRUE ALLIANCE
PRINT | INSTALLATION | RETAIL GRAPHICS
SPECIAL THANKS TO LAURA HUNT

For the launch of the “Ben Who?” campaign at Melbourne’s Chadstone Shopping Centre, I developed engaging retail graphics and print materials to transform the space into an interactive brand experience.

The activation featured:
• Ben Who? Game – Shoppers played with a friend for a chance to win a $1,500 prize pack.
• Embroidery Shirt Bar – Customers received free custom embroidery with any Ben Sherman shirt purchase.